Why This Experience?
The Gap
There are 60 million music creators in the world. Fewer than 1% have access to strategic guidance.
The music industry produces an enormous amount of knowledge — in books, courses, podcasts, conference panels, and the hard-won experience of managers, label executives, and successful independents. But this knowledge is scattered, expensive, and rarely actionable.
An artist in Lagos, a producer in Medellin, and a singer-songwriter in Toronto all face the same fundamental questions: What should I do next? What actually works? Where do I focus my limited time and money?
The answers exist. They're just locked behind paywalls, language barriers, and the assumption that strategic thinking is a luxury reserved for artists who already made it.
The Belief
Strategy is not a luxury. It's the difference between working hard and working smart.
An independent artist who knows 3 specific things to do this month — based on their genre, their market, their career stage — will outperform an artist who reads 50 generic blog posts about "building your brand." The value isn't in the volume of information. It's in the relevance and the timing.
Every creator deserves a strategist
Not a chatbot that generates plausible-sounding advice. A system that draws from real, curated strategy — the same frameworks that labels and managers use — and applies them to the artist's actual situation.
The conversation is the product
Artists don't want to browse databases or read reports. They want to say "I'm stuck" and hear something useful. The Telegram bot isn't a feature — it's the core experience.
Memory creates trust
A strategist who forgets everything between sessions is useless. MINY Strat remembers who you are, what you've tried, what worked. Over time, it becomes the artist's institutional memory.
Honesty beats helpfulness
When the database doesn't have a good answer, the bot says so. "I don't have strategies for that specific niche, but here's the closest thing" builds more trust than 12 vaguely related suggestions.
Why Now?
Three things converged:
The data exists.
We extracted and structured 1,597 strategies from proprietary music business research. This is a curated, opinionated database — not a web scrape. Each strategy has a title, a core principle, and an AI-enabled implementation angle. The hard work of turning source material into a searchable, structured intelligence system is done.
The infrastructure is nearly free.
A lightweight LLM at $0.075/M tokens, a free translation API, a $15/month VM, and a static JSON file. No vector database. No GPU cluster. No six-figure cloud bill. The unit economics work at $0.001 per conversation turn.
The interaction model works.
After a full sprint of edge-case handling and real testing, the bot reliably understands questions in any language, searches real strategies instead of hallucinating, returns 2-3 actionable items, remembers context across sessions, and admits when it doesn't have a good answer.
The Experience
Imagine you're an R&B artist in Toronto. You have 2,000 followers, a 6-track EP, and no budget.
Specific. Honest. Actionable. In your language. Remembering where you left off.
Where This Goes
Now — Validate
Single-bot, single-database, Telegram-first. Validate the interaction model with real artists.
Expand the Database
Additional strategy databases — live performance, sync licensing, international markets. The bot starts recognizing patterns across artists.
Multi-Platform Intelligence Layer
WhatsApp, Discord, embedded in DAWs and distributor dashboards. The strategy engine becomes an API that other tools can call.
Community-Contributed Strategies
The database grows from curated expert content to include validated strategies from the community. An artist in Nigeria shares what worked for Afrobeats; that strategy becomes available to every Afrobeats artist on the platform.
The Name
MINY — because the most powerful strategies are small, specific, and actionable. Not grand visions. Not 50-page business plans. The minimum viable next step that actually moves the needle.
Built by VE LAB. For every creator who deserves a strategist in their pocket.
Don't Submit. Apply. Access the latest models, advanced features, and early releases. Apply Now.